Amy Bright Gilhuly Joins AdSource as Senior Projects Manager and Content
Developer Naples-FL- Amy Bright Gilhuly has
joined AdSource, a full-service advertising and marketing firm, as Senior
Projects Manager and Content Developer. In her position with the agency, Bright
Gilhuly will be responsible for managing a variety advertising projects and
developing content across digital, print and broadcast mediums for agency
clientele.
Bright Gilhuly brings a
diverse skill set to AdSource having experience in marketing account
management, creative development and copy writing, public speaking, public
relations, vendor and customer relationship-building, social media and media
relations with work experience for organizations that includes Nortel Networks,
The National Federation of Independent Business and, locally, Naples Daily
News. She understands the detailed flow of advertising agency production work
from experience as Print Traffic Manager at a mid-sized Chicago agency,
Garlfield-Linn, which serviced regional and national clients such as Yamaha,
Popeye’s Chicken, and Ecko Bakeware. She has implemented and assisted in
successful marketing strategies in both the non- and for-profit sectors. Most
recently, Bright Gilhuly managed all aspects of marketing and advertising for
Epic Food Concepts, parent company of Angelina’s Ristorante in Bonita Springs
and AGAVE Bar & Grill in Naples, FL.
A native of suburban Detroit, Bright Gilhuly was raised in what she calls
an “advertising household,” with a father who sold typesetting and other
graphical services to advertising agencies,
including giants like Leo Burnett and Campbell-Ewald. “From a very young age, I
can remember visiting the Leo Burnett office and casually chatting with the
amazing creative people who worked on iconic advertising campaigns featuring
Tony the Tiger, The Pillsbury Dough Boy and The Jolly Green Giant. I loved the
creative intelligence of those guys and I wanted to emulate them,” says Bright
Gilhuly.
“My Dad took me to photo shoots, car shows, recording sessions and all
sorts of other advertising ‘field trips.’ I went on my first printing press
check when I was about nine years old and he taught me how to look for CMYK
color balance and registration. To this day, I still love the smell of real
ink. I probably couldn’t escape from the world of marketing and advertising
even if I tried — I think it’s just in my blood.”
As a young teen, school music teachers began encouraging Bright Gilhuly
to study classical voice because they felt she had a natural ability in vocal
performance; it was that encouragement that led her to pursue a classical Vocal
Performance degree at Oakland University in Rochester, Michigan. Two years into
her college career, a cruise ship producer recruited her as a performer on one
of his ships and she left college to pursue a career as a professional
performer at age nineteen. “I regret that I didn’t complete my degree, but I
learned a tremendous amount of real life skills by going out on my own at such
a young age and, believe it or not, I was able to apply all of my performance
skills to develop a successful career in marketing. Just like performing,
developing effective marketing and advertising messaging is all about creating
the right appeal for a designated target audience. I understand audience appeal
at a core level because of my stage background, early exposure to great
advertising, as well as my career experience. Whether it’s a social media
campaign, a printed piece of collateral, or a live performance, audience appeal
is everything.”
An active community leader, Bright Gilhuly currently holds the seat of VP
of Public Relations for “Toast of the Coast,” club number 6544 of Toastmasters
International, and is an active member of the Rotary International.
Still a professional singer, Amy is known locally as a vocalist under her
maiden name, Amy Bright; she is the front vocalist and marketing director of
the Naples Big Band, a non-profit performance organization providing
scholarship money to high school music programs, and is often a guest- or substitute-vocalist
for musical groups such as The Naples Concert Band, The Blu-Tones Retro Rock
and Roll Show, The Danny Morgan Band and several other duos and bands all over
southwest Florida under her DBA name, “Canary for Hire.”
Established in 1992, AdSource develops and implements creative marketing strategies
for businesses locally and throughout the eastern United States. For more information, please call
239-495-0007 or www.adsource.us.
